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IGNITE FITNESS HOLDINGS – DIGITAL COMMUNICATIONS PRIVACY POLICY (EMAIL & SMS/MMS)​

 

1. Collection of Digital Contact Information

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We collect email addresses and mobile phone numbers through various member and guest touchpoints. This includes club membership agreements, online enrollment portals, digital guest logs, localized landing pages, and marketing campaign or sweepstakes entry forms.

 

2. Permitted Uses of Digital Communications

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By providing your contact information, you agree that IFH Holdings Group, Inc. d/b/a Ignite Fitness Holdings (“we,” “us,” or “our”) may contact you via email or SMS/MMS for the following purposes:

  • Transactional & Operational: Account management, digital key tag delivery, billing updates, declines or collection notifications, updates regarding insurance-reimbursed member details, and critical club operational notices (e.g., holiday hours, emergency closures).

  • Marketing & Promotional: Delivering newsletters, local club promotions, membership upgrade offers, fitness challenges, and sweepstakes or contest communications.

 

3. Compliance Framework & Consumer Choice

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We operate all digital messaging in strict compliance with the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, and the Controlling Anti-Spam Legislation (CASL) for our Canadian operations.

  • Email Opt-Out (CAN-SPAM & CASL): Every commercial email sent by Ignite Fitness Holdings will include a clear, conspicuous "Unsubscribe" link in the footer. Unsubscribe requests are processed automatically and honored globally across our databases within 10 business days (or immediately via our CRM platform). Opting out of marketing emails will not terminate critical transactional or billing emails related to an active membership.

  • SMS Opt-Out: You can cancel text services at any time by replying STOP to any message. Reply HELP for assistance.

  • Implied vs. Express Consent (CASL Compliance): For individuals interacting with our Canadian clubs, we track explicit opt-in consent for marketing communications. Where implied consent is utilized (such as an expired guest pass or a past membership), we strictly adhere to prescribed statutory expiration timelines unless express consent is obtained.

 

4. Data Security and Third-Party Sharing Restrictions

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Ignite Fitness Holdings values your digital privacy. We maintain strict boundaries regarding how your contact information is utilized:

  • No Sale or Rental of Data: We do not sell, rent, lease, or share your email address, mobile phone number, or digital consent records to third parties, outside affiliates, or partners for their own independent marketing or promotional purposes.

  • Authorized Service Providers: Your digital contact data is shared only with secure database processors, messaging vendors, and automated platforms (such as our corporate CRM and SMS distribution partners) acting strictly on behalf of Ignite Fitness Holdings. These partners are contractually prohibited from using your data for any purpose other than executing our authorized communications. For the avoidance of doubt, we will not share text messaging originator opt-in data and consent with any third parties except for service providers that assist us in the delivery of text messages. 

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IGNITE FITNESS HOLDINGS – SMS/MMS TERMS OF SERVICE

 

Please read these SMS/MMS Terms of Service carefully. By opting in to receive SMS/MMS text messages from IFH Holdings Group, Inc. d/b/a Ignite Fitness Holdings (an independent franchisee of Planet Fitness), you agree to be bound by these terms, as well as our primary Privacy Policy.

 

1. Program Description

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IFH Holdings Group, Inc. d/b/a Ignite Fitness Holdings (“we,” “us,” or “our”) operates an SMS/MMS text messaging program to communicate with members, guests, and campaign participants. Messages may include:

  • Informational & Transactional Updates: Account alerts, billing notifications, updates regarding insurance-reimbursed member details, and critical club operational notices.

  • Marketing & Promotional Communications: Special club offers, localized promotions, fitness challenges, and sweepstakes or contest entry confirmations.

 

2. Express Consent & Frequency

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By providing your mobile telephone number and affirmatively opting in through our web forms, landing pages, or mobile applications, you provide your prior express written consent to receive automated and recurring marketing and promotional SMS/MMS text messages from Ignite Fitness Holdings at the mobile telephone number you provided. These SMS/MMS text messages may be sent via an automated telephone dialing system (ATDS), artificial or prerecorded voice, or other automated technology. Separately, by providing your mobile telephone number in connection with your membership enrollment, account registration, or any transaction with Ignite Fitness Holdings, you provide your prior express consent to receive automated transactional and informational SMS/MMS text messages at that number.

  • Consent to receive marketing/promotional SMS/MMS text messages is not a condition of purchase, membership, or accessing any Ignite Fitness Holdings facilities.

  • Message frequency varies based on user interaction, membership status, and active marketing campaigns.

  • You may provide consent to receive SMS/MMS text messages only for a telephone number that you own or are authorized to use. You represent and warrant that the mobile telephone number you provide is your own and that you are authorized to grant consent for communications to that number.

 

3. Cost, Carriers, and Delivery

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  • Ignite Fitness Holdings does not charge a fee for our text messaging program. However, standard message and data rates may apply from your wireless provider depending on your mobile plan.

  • We do not guarantee delivery. T-Mobile, AT&T, Verizon, and other mobile carriers are not liable for delayed or undelivered messages.

 

4. How to Opt-Out (Unsubscribe)

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You may cancel the SMS/MMS text messaging service at any time.

  • To stop receiving SMS/MMS marketing/promotional text messages from Ignite Fitness Holdings, reply STOP (or QUIT, END, CANCEL, OR UNSUBSCRIBE) to any text message we send you. You may also opt out by contacting our member services team at 1-800-725-2318 or by email at marketing@ignitefh.com.

  • After we receive your opt-out request, you will receive (1) final confirmatory text message acknowledging that you have been unsubscribed. This confirmatory message will not contain any marketing or promotional content.

  • Please note that opting out of promotional marketing SMS/MMS text messages will not automatically unsubscribe you from critical transactional or billing alerts if you maintain an active membership agreement.

 

5. How to Get Help

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If you are experiencing issues with the messaging program or have questions, you can reply HELP to any text message for assistance, or contact our member services team directly at 1-800-725-2318, or via email by emailing marketing@ignitefh.com.

 

6. Dispute Resolution & Governing Law

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Any disputes arising out of or relating to these SMS/MMS Terms of Service will be resolved in accordance with the dispute resolution and binding arbitration provisions outlined in your primary Planet Fitness Membership Agreement or Ignite Fitness Holdings corporate terms.

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7. Changes to these SMS/MMS Terms of Service

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We reserve the right to modify these SMS/MMS Terms of Service at any time. If we make material changes, we will notify you by text message or other reasonable means before the changes take effect. Your continued participation in the SMS/MMS text messaging program after such notification constitutes your acceptance of the updated terms. If you do not agree to the revised terms, you may opt out at any time as described in Section 4 above.
 

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